🌿 Cornwall Wedding Photography — Brand Foundation

Brand Identity

Core Values

Artisanal Storytelling: (Evolves from “Storytelling”) Framing the photography as a crafted art, not just a service.

Unwavering Excellence: (New) Communicates a commitment to the highest quality in every detail, from shooting to delivery.

Heartfelt Connection: (Evolves from “Kindness”) Feels more profound and relationship-focused.

Effortless Experience: (Evolves from “Simplicity”) Positions the simplicity as a luxurious benefit for the couple.

Brand Personality

If Cornwall Wedding Photography were a person, it would be: - Calm and confident, like a trusted friend who brings reassurance to a busy day.\

Three words that define the brand:
> Cool as a cucumber. Simple. Honourable.

Tone of Voice

Visual Style

Color Palette: Coastal Sophistication

This palette moves beyond soft pastels to deeper, more elegant tones that feel premium and timeless.

Primary Colors:

Deep Ocean Navy: #0A1A2F (For headers, primary buttons, key accents - conveys trust and depth)

Warm Stone: #E8DFD8 (For backgrounds - a warm, elegant neutral)

Secondary/Accent Colors:

Sandy Beige: #C9B7A1 (Secondary backgrounds, borders)

Dusty Sage: #8A9B8A (Accents, subtle highlights - earthy and calm)

Sunset Blush: #D4A5A5 (Very subtle accents on interactive elements - a touch of warmth)

Neutrals:

Pure White: #FFFFFF

Charcoal Grey: #2F2F2F (For body text - more premium than pure black)

Typography: Elegant and Readable

Headings (Serif for Elegance): Playfair Display

Why: It has a beautiful, classic, and high-end feel that is perfect for a luxury brand.

Body Text (Sans-Serif for Clarity): Inter

Why: A clean, highly readable, modern sans-serif that pairs perfectly with Playfair Display and works excellently on the web.

Brand Experience

Across every touchpoint — website, social media, print — the experience should feel:

Brand Positioning Statement

For couples getting married in Cornwall who value authenticity, simplicity, and heartfelt storytelling, Cornwall Wedding Photography offers unobtrusive, candid coverage that captures every meaningful moment without fuss. With transparent pricing, calm professionalism, and a timeless coastal aesthetic, we help you stay present on your wedding day — while we quietly capture the memories you’ll cherish for a lifetime.

Vision & Mission Statements

Vision

To become Cornwall’s most trusted and loved wedding photography brand — known for capturing bright, candid, and meaningful moments along the Cornish coast, while providing an effortless and genuinely caring experience for every couple.

Mission

To tell each couple’s story through my lens as a fly on the wall — creating simple, bright, and timeless images that become lasting heirlooms.

Key Messages & Taglines

Primary Tagline:
> Be present — I’ll do the rest.

Supporting Messages:\

Business Plan Outline (Draft)

1. Executive Summary

Cornwall Wedding Photography is a new, locally focused photography brand capturing authentic, candid wedding moments across Cornwall. Building on over 11 years of experience through Mike Lister Photography, the brand aims to establish a distinct identity with a calm, transparent, and heartfelt approach.

Business Goals (Next 1–3 Years): - 10 bookings in 2026, scaling to 20 per year within three years.\

2. Products & Services

3. Market Analysis

Opportunity: A locally grounded, approachable, premium-but-fair brand focused solely on Cornwall, SEO-optimised and story-driven.

4. Marketing & Brand Strategy

5. Operations & Delivery

6. Financial Overview

7. Long-Term Vision

By year five, Cornwall Wedding Photography will be recognised as a leading name in Cornish wedding storytelling — synonymous with authenticity, kindness, and timeless imagery. The brand will maintain a healthy balance of creativity, family life, and sustainable business growth.

Emotional Messaging Framework - Cornwall Wedding Photography

Core Emotional Transformation “We don’t just take photos - we preserve the feeling of being deeply, completely in love on the day you promised forever.”

Primary Emotional Value Proposition “We give you the gift of presence on your wedding day, and the treasure of emotional connection for a lifetime. You invest in photography not for the pictures, but for the permanent access to how love felt on the best day of your life.”

Emotional Benefits Framework 💖 Relive the Magic Feeling: Heart-fluttering joy and overwhelming love

Message: “That breathtaking moment when you saw each other at the altar, captured forever”

Value: Permanent access to your happiest memories

😌 Feel Completely Present Feeling: Peace, freedom, and mindfulness

Message: “The confidence of knowing you can be fully in each moment, not worrying about photos”

Value: Actually experiencing your wedding day vs. performing for it

🌟 Share Your Joy Feeling: Pride, connection, and legacy

Message: “The warmth of showing your grandchildren what real, timeless love looks like”

Value: Creating family heirlooms that appreciate in emotional value

60-Second Elevator Pitch (Emotional Version) “Your wedding day flies by in a blur of moments you’ll desperately want to remember. Most couples tell us they spend so much time posing for photos, they miss actually feeling their own wedding.

We fix that. We’re Cornwall’s unobtrusive storytellers who capture how love felt on your perfect day. No awkward posing, no missing the magic.

The result? You get to be completely present, soaking in every joyful moment, while we quietly preserve the overwhelming emotions you’ll want to relive for decades.

You’re not investing in photography - you’re investing in permanent access to the best feelings of your life.”

Implementation Guidelines Every piece of copy should answer: “How will this make the customer FEEL?”

Focus on emotional outcomes rather than technical specifications

Use sensory language that evokes feelings and memories

Position your service as emotional time travel rather than photography

Connect every feature to its emotional payoff